​📢 فصل ۱۶: تبلیغات و رسانه

🔸media literacy
بجای: understand media
معنی: سواد رسانه‌ای
(Band 5❌): People should understand media.
(Band 8✅): Media literacy enables critical analysis of media messages and their effects.

🔸advertising effectiveness
بجای: ad success
معنی: اثربخشی تبلیغات
(Band 5❌): Ad success is measured.
(Band 8✅): Advertising effectiveness depends on message relevance and audience engagement.

🔸brand awareness
بجای: know brand
معنی: آگاهی از برند
(Band 5❌): People know brands.
(Band 8✅): Brand awareness influences consumer preferences and purchasing decisions.
اشتباه رایج: استفاده برای شنیدن نام
❌ hearing brand name
✅ recognizing brand values and differentiators

🔸target audience
بجای: intended viewers
معنی: مخاطب هدف
(Band 5❌): Ads have intended viewers.
(Band 8✅): Identifying the target audience ensures message relevance and impact.

🔸persuasive techniques
بجای: convincing methods
معنی: تکنیک‌های متقاعدکننده
(Band 5❌): Ads use convincing methods.
(Band 8✅): Persuasive techniques in advertising often appeal to emotions and social norms.

🔸consumer behavior
بجای: buying habits
معنی: رفتار مصرف‌کننده
(Band 5❌): Buying habits are studied.
(Band 8✅): Consumer behavior research informs marketing strategies and product development.
اشتباه رایج: استفاده برای خریدهای ساده
❌ grocery shopping
✅ complex decision-making processes

🔸media influence
بجای: media effect
معنی: نفوذ رسانه
(Band 5❌): Media effect is powerful.
(Band 8✅): Media influence shapes public opinion and cultural values.

🔸advertising regulations
بجای: ad rules
معنی: مقررات تبلیغات
(Band 5❌): Ad rules exist.
(Band 8✅): Advertising regulations protect consumers from misleading or harmful messages.

🔸market segmentation
بجای: divide market
معنی: تقسیم‌بندی بازار
(Band 5❌): Companies divide market.
(Band 8✅): Market segmentation allows tailored marketing approaches to different consumer groups.

🔸media convergence
بجای: media mixing
معنی: همگرایی رسانه‌ای
(Band 5❌): Media mixing is common.
(Band 8✅): Media convergence integrates different media platforms and content.
اشتباه رایج: استفاده برای داشتن چند رسانه
❌ having TV and phone
✅ integrated content across digital platforms