🛍️ فصل ۲۰: خرید و مصرفگرایی
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🧠 consumer behavior
❌ Band 5: Buying habits are changing.
✅ Band 8: Consumer behavior is influenced by cultural, social, and psychological factors.
🎯 Use in:
· Writing Task 2: Business, Psychology
· Speaking Part 3: Shopping, Trends
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🤔 purchasing decisions
❌ Band 5: Buying choices matter.
✅ Band 8: Purchasing decisions involve complex evaluation of needs, wants, and values.
🎯 Use in:
· Writing Task 2: Marketing, Economics
· Speaking Part 1: Shopping habits
· Speaking Part 3: Decision-making
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🏬 retail experience
❌ Band 5: Shopping experience varies.
✅ Band 8: The retail experience increasingly blends physical and digital elements.
⚠️ Avoid: successful purchase (❌ found what I wanted)
🎯 Use in:
· Writing Task 2: Technology, Business
· Speaking Part 3: Online vs offline shopping
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🌍 consumer culture
❌ Band 5: Modern society has buying culture.
✅ Band 8: Consumer culture encourages acquisition as a means of identity expression.
🎯 Use in:
· Writing Task 2: Society, Identity
· Speaking Part 3: Values, Lifestyle
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📊 shopping habits
❌ Band 5: Buying patterns have changed.
✅ Band 8: Shopping habits reflect both personal preferences and market influences.
🎯 Use in:
· Speaking Part 1: Daily routines
· Writing Task 2: Lifestyle, Trends
· Speaking Part 3: Generational differences
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🛒 retail therapy
❌ Band 5: Some people shop for happiness.
✅ Band 8: Retail therapy refers to emotional relief through shopping, though effects are temporary.
⚠️ Avoid: any enjoyable purchase (❌ buying food)
🎯 Use in:
· Speaking Part 2: Describe something that makes you happy
· Writing Task 2: Psychology, Wellbeing
· Speaking Part 3: Coping mechanisms
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⚖️ consumer rights
❌ Band 5: Buyer protection is important.
✅ Band 8: Consumer rights include safety, information, choice, and redress.
🎯 Use in:
· Writing Task 2: Law, Ethics
· Speaking Part 3: Protection, Trust
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💰 purchasing power
❌ Band 5: Buying ability depends on income.
✅ Band 8: Purchasing power determines what goods and services consumers can afford.
🎯 Use in:
· Writing Task 2: Economics, Inequality
· Speaking Part 3: Money, Standards of living
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📈 shopping trends
❌ Band 5: Buying trends change.
✅ Band 8: Shopping trends reflect technological innovations and cultural shifts.
🎯 Use in:
· Writing Task 2: Business, Future
· Speaking Part 3: Change, Adaptation
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🏙️ consumer society
❌ Band 5: We live in society that buys.
✅ Band 8: Consumer societies prioritize economic growth through increased consumption.
⚠️ Avoid: wealthy society (❌ rich country)
🎯 Use in:
· Writing Task 2: Economics, Criticism
· Speaking Part 3: Values, Sustainability
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🛍️ impulse buying
❌ Band 5: Buying without thinking.
✅ Band 8: Impulse buying is often triggered by emotional states and strategic product placement.
🎯 Use in:
· Writing Task 2: Psychology, Marketing
· Speaking Part 3: Self-control, Advertising
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📦 online shopping
❌ Band 5: Buying on internet.
✅ Band 8: Online shopping has revolutionized retail through convenience and choice.
🎯 Use in:
· Speaking Part 1: Shopping preferences
· Writing Task 2: Technology, Society
· Speaking Part 3: E-commerce
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💳 digital payments
❌ Band 5: Paying with phone.
✅ Band 8: Digital payments have transformed transaction speed and security.
🎯 Use in:
· Writing Task 2: Technology, Finance
· Speaking Part 3: Cashless society
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🔁 brand loyalty
❌ Band 5: Always buy same brand.
✅ Band 8: Brand loyalty reduces marketing costs and ensures stable revenue streams.
🎯 Use in:
· Writing Task 2: Business, Psychology
· Speaking Part 3: Trust, Habits
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🛍️ conspicuous consumption
❌ Band 5: Showing off with purchases.
✅ Band 8: Conspicuous consumption involves buying luxury goods to signal social status.
🎯 Use in:
· Writing Task 2: Sociology, Status
· Speaking Part 3: Wealth, Image
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🏷️ price sensitivity
❌ Band 5: Care about price.
✅ Band 8: Price sensitivity varies across consumer segments and product categories.
🎯 Use in:
· Writing Task 2: Economics, Marketing
· Speaking Part 3: Value, Decisions
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📱 mobile commerce
❌ Band 5: Shopping on phone.
✅ Band 8: Mobile commerce allows consumers to purchase anytime, anywhere.
🎯 Use in:
· Writing Task 2: Technology, Trends
· Speaking Part 3: Future shopping
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♻️ ethical consumption
❌ Band 5: Buying responsibly.
✅ Band 8: Ethical consumption considers environmental and social impacts of purchases.
🎯 Use in:
· Writing Task 2: Environment, Morality
· Speaking Part 3: Responsibility, Awareness
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🏪 brick-and-mortar
❌ Band 5: Physical stores.
✅ Band 8: Brick-and-mortar retailers must innovate to compete with online platforms.
🎯 Use in:
· Writing Task 2: Business, Change
· Speaking Part 3: Shopping experience
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📦 subscription services
❌ Band 5: Regular deliveries.
✅ Band 8: Subscription services create recurring revenue and customer loyalty.
🎯 Use in:
· Writing Task 2: Business models
· Speaking Part 3: Modern consumption
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